Monthly Performance Report
Irohas Photo — Sydney
2026年3月 · March 2026
数据周期 Data Period: Mar 1 – Mar 31, 2026
📣 Google Ads 广告投放 Sydney
Ad Spend 广告花费
A$1,064
vs 2月 A$1,062
持平 Stable
Clicks 点击
710
vs 2月 786
↓ -9.7%
Directions 导航到店
465
vs 2月 447
↑ +4.0%
Cost per Visit 获客成本
A$2.29
vs 2月 A$2.38
↓ 改善 Improved
📈 广告趋势 Ads Trend (Jan–Mar 2026)
| Month 月份 | Spend 花费 | Clicks 点击 | Directions 导航 | CPA 获客成本 |
|---|
| January 1月 | A$867 | 815 | 412 | A$2.10 |
| February 2月 | A$1,062 | 786 | 447 | A$2.38 |
| March 3月 | A$1,064 | 710 | 465 | A$2.29 |
💡 Insight: Sydney ad spend remained stable at ~A$1,064. Despite a slight dip in clicks (786→710), direction-clicks grew to 465 — the highest since January. CPA improved from A$2.38 to A$2.29, indicating better targeting efficiency after the learning phase.
悉尼广告花费保持稳定（~A$1,064）。虽然点击略有下降，但导航到店数升至 465 次（三个月最高）。获客成本从 A$2.38 降到 A$2.29，说明经过学习期后广告定向效率在持续改善。
🔍 Sydney Landing Page 悉尼落地页表现
数据来源 Source: Google Search Console · irohasphoto.com.au/pages/irohas-sydney
Daily Clicks 日均点击
25.7
次/天 · vs 2月 19.6
↑ +31.0%
Total Clicks 总点击
796
vs 2月 549
↑ +45.0%
CTR 点击率
6.4%
vs 2月 5.6%
↑ +0.8pp
Avg. Position 平均排名
#6.7
vs 2月 #7.4
↑ 提升 0.7 位
💡 Insight: The Sydney landing page saw strong organic growth — daily clicks jumped 31% to 25.7/day, with ranking improving to #6.7. This means more people are finding Irohas Sydney through free Google search, without any ad spend.
悉尼落地页自然搜索增长强劲 — 日均点击提升 31% 至 25.7 次/天，排名升至 #6.7。这意味着更多人通过免费 Google 搜索找到了 Irohas 悉尼店，无需广告费用。
🎯 Sydney Keyword Rankings 悉尼关键词排名
悉尼相关核心搜索词在 Google 上的排名变化 Core keyword performance on Google
| Keyword 关键词 | Mar 排名 | Feb 排名 | Change 变化 | Clicks 点击 |
|---|
| irohas sydney |
#1.3 |
#1.2 |
— |
319 |
| irohas photo sydney |
#2.8 |
#1.0 |
↓ 1.8 |
92 |
| film developing sydney |
#3.8 |
#4.6 |
↑ 0.8 |
29 |
| same day film developing sydney |
#2.1 |
#2.0 |
— |
5 |
| film lab sydney |
#4.5 |
#3.7 |
↓ 0.8 |
8 |
| film processing sydney |
#9.2 |
#3.9 |
↓ 5.3 |
10 |
| film lab near me |
#5.5 |
#7.8 |
↑ 2.3 |
4 |
| develop film sydney |
#6.5 |
#7.5 |
↑ 1.0 |
3 |
💡 Insight: Brand keywords ("irohas sydney") remain firmly at #1. The key commercial keyword "film developing sydney" improved from #4.6 to #3.8, moving closer to the top 3. "film lab near me" jumped from #7.8 to #5.5 — a significant improvement for local discovery.
品牌词（"irohas sydney"）稳居第一。核心商业词 "film developing sydney" 从 #4.6 提升至 #3.8，离前三越来越近。"film lab near me" 从 #7.8 跃升至 #5.5，这对本地搜索曝光非常有利。
📊 Traffic Channels 流量渠道分布
数据来源 Source: Google Analytics 4 · Property 418873594 · 2026年3月全站
🔍 Organic Search
自然搜索
50.1%
5,839 sessions
🔗 Direct
直接访问
35.1%
4,086 sessions
📣 Paid Search
付费搜索
5.0%
585 sessions
📱 Organic Social
社交媒体
3.6%
415 sessions
🔄 Referral
外链引流
2.8%
331 sessions
⋯ Others
其他来源
3.4%
394 sessions
💡 Insight: Organic Search is the #1 traffic driver at 50.1% (5,839 sessions) — SEO investment is delivering real, measurable results. Direct (35.1%) reflects strong brand recognition. Total sessions: 11,650.
自然搜索以 50.1% 位居第一（5,839 次），SEO 投入正在带来真实可量化的回报。直接访问（35.1%）反映出品牌认知度提升。3月全站总 Sessions：11,650。
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📅 April Plan 下月计划
| Action 行动 | Expected Impact 预期效果 |
|---|
🔍 继续优化悉尼落地页内容
Enhance Sydney landing page content |
目标 "film developing sydney" 进入 Top 3
Target: rank #3 or higher |
📣 广告持续投放，优化关键词组合
Continue ads with refined keyword mix |
目标 CPA 降到 A$2.00 以下
Target: CPA below A$2.00 |
🏗️ 补充 "film processing sydney" 相关内容
Build content for "film processing sydney" |
该词排名从 #9.2 恢复到 Top 5
Recover ranking from #9.2 to Top 5 |