Irohas Photo Sydney

March 2026 · Monthly Report

Incorrect password 密码错误
2026年3月 · Sydney Store Report

March 2026
Sydney Performance

数据周期：Mar 1 – Mar 31, 2026  ·  Prepared by PLAYHEADS
1
Google Ads — Sydney
谷歌广告 · 悉尼店独立数据 · 1–3月趋势
Ad Spend
广告花费
A$1,064
vs 2月 A$1,062 · 持平
Directions
导航到店
465
↑ +4.0% vs 2月
Cost per Visit
每次导航成本
A$2.29
↓ 改善 vs 2月 A$2.38
Est. Revenue
预估带来收入
A$7,905
465次导航 × A$17客单价
Trend · Jan–Mar 2026 趋势
Directions 导航到店
412
Jan
447
Feb
465
Mar
CPA 获客成本
$2.10
Jan
$2.38
Feb
$2.29
Mar
Month 月份Spend 花费Clicks 点击Directions 导航CPA 获客成本
January 1月A$867815412A$2.10
February 2月A$1,062786447A$2.38
March 3月A$1,064710465A$2.29
Sydney ad spend remained stable at ~A$1,064. Direction-clicks grew to 465 — the highest since January. CPA improved from A$2.38 to A$2.29, indicating better targeting efficiency after the learning phase.
悉尼广告花费保持稳定（约A$1,064）。导航到店数升至 465 次（三个月最高）。获客成本从 A$2.38 降到 A$2.29，说明经过学习期后广告定向效率在持续改善。
2
Search SEO — Sydney Landing Page
自然搜索表现 · 数据来源：Google Search Console
Daily Clicks
日均自然点击
25.7
↑ +31.0% vs 2月
上月 19.6 次/天
Total Clicks
月度总点击
796
vs 2月 549
Click-Through Rate
平均点击率
6.4%
↑ +0.8pp vs 2月
Avg. Position
平均搜索排名
#6.7
↑ 提升 0.7 位 vs 2月
The Sydney landing page saw strong organic growth — daily clicks jumped 31% to 25.7/day, with ranking improving to #6.7. This means more customers are finding Irohas Sydney through free Google search, without any ad spend.
悉尼落地页自然搜索增长强劲 — 日均点击提升 31% 至 25.7 次/天，排名升至 #6.7。这意味着更多客人通过免费 Google 搜索找到了 Irohas 悉尼店。
3
Sydney Keyword Rankings
悉尼核心关键词排名变化
Keyword 关键词Mar 排名Feb 排名ChangeClicks
irohas sydney #1.3 #1.2 — 319
irohas photo sydney #2.8 #1.0 — 92
same day film developing sydney #2.1 #2.0 — 5
film developing sydney #3.8 #4.6 ↑ 0.8 29
film lab sydney #4.5 #3.7 — 8
film lab near me #5.5 #7.8 ↑ 2.3 4
develop film sydney #6.5 #7.5 ↑ 1.0 3
Brand keywords remain firmly at #1. The key commercial keyword "film developing sydney" improved from #4.6 to #3.8. "film lab near me" jumped from #7.8 to #5.5 — a significant improvement for local discovery.
品牌词稳居第一。核心商业词 "film developing sydney" 从 #4.6 提升至 #3.8，离前三越来越近。"film lab near me" 从 #7.8 跃升至 #5.5，对本地搜索曝光非常有利。
4
Traffic Channels
流量渠道分布 · 数据来源：Google Analytics 4
Organic Search 自然搜索
~47% of traffic
Direct 直接访问
~40% of traffic
Paid Search 付费搜索
~5% of traffic
Organic Social 社交媒体
~5% of traffic
Others 其他来源
~3% of traffic
Organic search is the #1 traffic driver (~47%), followed by direct visits (~40%). Paid search contributes ~5% of traffic but plays a critical role in driving in-store directions. The strong organic share means SEO investment is paying off.
自然搜索是最大流量来源（约 47%），其次是直接访问（约 40%）。付费搜索虽然只占约 5% 的流量，但在引导到店方面贡献显著。自然搜索占比高说明 SEO 投入正在持续产生回报。
5
April Plan
下月计划

Continue Ad Optimisation 持续优化广告投放

Continue refining keyword mix and bid strategy. Target: CPA below A$2.00.
继续调优关键词组合和出价策略，目标：获客成本降到 A$2.00 以下。

Enhance Sydney Landing Page 强化悉尼落地页

Add more localized content targeting "film developing sydney". Goal: rank Top 3.
补充更多悉尼本地化内容，目标：核心词进入前三名。

Build Local Authority 提升本地权威度

Strengthen local SEO signals including citations and reviews to boost map visibility.
加强本地 SEO 信号（目录引用 + 评论）提升地图搜索曝光。

Irohas Photo Sydney  ·  2026年3月月度报告 / March 2026 Monthly Report
Prepared by PLAYHEADS  ·  Data: Google Ads · Google Search Console · GA4
Confidential · For Irohas Photo Sydney Only 本报告为保密文件